As Mental Health Awareness Month comes to a close, POWERADE has announced a new partnership with Morgan’s Message, a nonprofit dedicated to normalizing conversations about mental health within the student-athlete community. This collaboration marks a significant step towards breaking the stigma surrounding mental health struggles and ensuring that athletes feel seen, supported, and empowered both on and off the field.
POWERADE has committed to holistic athlete wellness, recognizing that mental resilience is just as crucial as physical strength. By partnering with Morgan’s Message, the company aims to expand its reach through educational initiatives, peer-led advocacy, and resources designed to foster a culture where mental health is prioritized as an essential component of athletic success.
Supporting Student-Athletes Through Scholarship Awards
- POWERADE will award four standout student-athletes and Morgan’s Message Ambassadors with $5,000 scholarships each to support their college tuition.
- These recipients have demonstrated exceptional leadership in mental health advocacy, using their platforms to foster open conversations and empower fellow student-athletes.
These scholarship awards are just one aspect of the partnership, which will also bring Morgan’s Message to student-athletes through activations at select collegiate games. This will reinforce the importance of mental wellness in sports and encourage meaningful discussions around student-athlete mental health.
Ambassador Partnerships and Educational Initiatives
POWERADE and Morgan’s Message will work together to amplify conversations around student-athlete mental health through various initiatives, including local events and social media campaigns.
| Initiative | Description |
|---|---|
| Dedication Games | A series of four games where POWERADE and Morgan’s Message will collaborate to raise awareness about mental health in sports. |
| Local Events | Workshops and seminars aimed at fostering connection and awareness around mental health in the student-athlete community. |
Empowering Young Athletes Through Morgan’s Message
Morgan’s Message was founded in memory of Morgan Rodgers, a passionate and talented lacrosse player whose story has become the driving force behind a movement to educate, empower, and advocate for student-athletes facing mental health challenges.
The organization aims to equalize the treatment of physical and mental health in athletics, normalizing difficult conversations and empowering those who suffer in silence. By amplifying personal stories through its podcast and blog, The Mental Matchup, and offering resources that expand the dialogue around mental well-being, Morgan’s Message works to support individuals who feel alone in their struggles.
A Message from POWERADE and Morgan’s Message
“At POWERADE, we believe that prioritizing mental health is just as crucial as training on the field. Through this partnership with Morgan’s Message, we hope to equip young athletes with the resources and support networks they need to thrive—not just in competition, but in every aspect of their lives.” — Leah Macko, Vice President of Brand for Powerade
“We are incredibly grateful to partner with POWERADE to amplify our message and expand our impact. Athletes give so much to their sport, and it’s crucial that they feel just as supported in their mental health as they do in their physical training.” — Kat Zempolich, Morgan’s Message Co-Founder
A Powerful Partnership for Mental Health Awareness
POWERADE and Morgan’s Message will roll out activations starting the next school year, including local events aimed at fostering connection and awareness. This partnership marks a significant step towards ensuring that mental health is not just talked about—but truly prioritized—in the student-athlete experience.
By working together, POWERADE and Morgan’s Message aim to break the stigma surrounding mental health struggles and empower young athletes to prioritize their mental well-being.
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